PRIVACY POLICY

Anonymized data collection
You are able to visit our website without providing personal information to us. When you visit our website we do not store personal information; all we store in order to improve our services is statistical data that cannot be traced back to you.

Collection, processing und utilization of personal information
We only store the personal information you provided to us (individual information on the personal or factual background of a specific or specifiable natural person). We process and utilize your personal information because it is necessary in order to fulfil and process the services agreed upon by contract as well as to be able to respond to any request you might have.

Utilization of your email address for newsletters
We will only utilize your email address, independent of the handling of our contract, for our own advertising purposes, i.e. to send you our newsletter, provided you have explicitly agreed to this.
Following is the declaration of consent you need to make in this respect:

Subscribe to newsletter
You may unsubscribe to the newsletter at any point in time by clicking on the corresponding link "unsubscribe to newsletter" in the newsletter or by sending us a notification - please find the necessary contact information in the "Legal notice" section of our website and at the end of this privacy policy section.

We will only utilize your email address, independent of the handling of our contract, for our own advertising purposes, i.e. to send you ads directly. You will receive product recommendations from us regardless of whether you subscribe to our newsletter. This way, we would like to inform you of certain products we think could be of interest to you, based on your last purchases. In doing so, we comply with the legal requirements in every respect. Should you disagree, you may object to its utilization at any point in time. Your objection can be communicated not only by email but by any other means of communication. However, your objection must be received before it becomes effective. The only costs that occur for this are those for the communication according to the basic rates. Please find the necessary contact information to communicate your objection in the "Legal notice" section on our website, and at the end of this privacy policy section, or use the corresponding link "unsubscribe to newsletter" in our newsletter.

Personalized advertising banners and ads
This website utilizes the Google Inc. technology to collect and store anonymized information on the web-surfing behaviour of website visitors. This data is stored on your computer with the help of "cookies", i.e. text files. Google Inc. analyzes your web-surfing behaviour with an algorithm and is then able to show personalized advertising banners or ads in a targeted way on other websites, the so-called publishers. In no case can this data be used to personally identify the website user. The data collected will only be utilized to improve our offer, it will not be used for any other purposes or passed on to third parties. Your may communicate your objection to the fully anonymized analysis of your web-surfing behaviour by clicking on the link below to unsubscribe: page to deactivate Google advertising.

Econda & intelliAd
In order to tailor the design and optimization of our website to need, anonymized data is recorded and stored with the help of solutions and technologies of our partners econda GmbH (www.econda.com) and intelliAd Media GmbH (www.intelliad.com), and then used to generate user profiles under a pseudonym. However, this data will not be linked to the pseudonym holder. When using these two technologies together, cookies are stored locally. Here, visitors of this website may communicate their objection to this recording and storing of data at any point in time and for the future (Econda / intelliAd).

Facebook Social Plugins
Our website uses social plugins (“plugins”) from the social network facebook.com, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, United States ("Facebook"). The plugins are identified by a Facebook logo or by the addendum "Facebook Social Plugin". When you access a page from our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. Content from the plugin is transmitted directly from Facebook to your browser and then integrated into the website.
Through plugin integration, Facebook receives information that you have accessed the particular page from our website. The internet address of the website you visited (including your IP address) is then transmitted to a Facebook server in the U.S. and stored there. Based on the dynamic IP address assigned to you by your internet access provider, it is generally not possible for Facebook to identify people. After it has been published on Facebook, this data is not processed further, is not disclosed to third parties, and becomes anonymous after three months so that personal reference is no longer possible. This does not apply if you are visiting our website while simultaneously logged on to Facebook. In this case, Facebook can allocate the visit to your Facebook account.
If you interact with these plugins, for example by clicking the 'Like' button or by adding a comment, this information is transferred directly from your browser to Facebook where it is saved. For more information regarding the purpose and extent of the collection, processing and use of this data, as well as your rights in this respect plus settings options for protecting your privacy, please refer to Facebook’s privacy policy (http://www.facebook.com/about/privacy/). As a Facebook member, if you do not wish for Facebook to collect data about you through our website, you need to log out of your Facebook account before visiting our site.

Google Plus Social Plugins
Our website uses social plugins (“plugins”) from the social network plus.google.com, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). The plugins are identified by a "+1" logo on a white or coloured background, or by the addendum “Google Social Plugin”. When you access a page from our website that contains such a plugin, your browser establishes a direct connection with the Google servers. Content from the plugin is transmitted directly from Google to your browser and then integrated into the website.
Through plugin integration, Google receives information that you have accessed the particular page from our website. The internet address of the website you visited (including your IP address) is then transmitted to a Google server and stored there. Based on the dynamic IP address assigned to you by your internet access provider, it is generally not possible for Google to identify people. After it has been published on Google, this data is not processed further, is not disclosed to third parties, and becomes anonymous after three months so that personal reference is no longer possible. This does not apply if you are visiting our website while simultaneously logged on to Google Plus. In this case, Google can allocate the visit to your Google Plus account.
If you interact with these plugins, for example by clicking the '+1' button or by adding a comment, this information is transferred directly from your browser to Google where it is saved. For more information regarding the purpose and extent of the collection, processing and use of this data, as well as your rights in this respect plus setting options for protecting your privacy, please refer to Google’s privacy policy about the Google "+1" button (http://www.google.com/intl/en/+/policy/+1button.html) and Google's general privacy policy (http://www.google.com/intl/en/privacy/privacy-policy.html). As a Google user, if you do not wish for Google to collect data about you through our website, you need to log out of your Google Plus account before visiting our site.

Cookies
At several places, our websites use so-called cookies, which are small text files that will be stored on your computer by your browser. Their purpose is to make our offer more user-friendly, efficient and secure. Furthermore, cookies allow our systems to recognize your browser and offer you our services. Cookies do not contain any personal information.

Information, correction, blocking and deletion of data
At any point in time, you have the right to information, free of charge, on the personal information about you that we stored. You also have the right to correct, delete or block this information. Please do not hesitate to contact us should you wish to do so. Please find our contact details below.